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A new look and slogan for world's biggest chemical company
September 4, 2014
By: TOM BRANNA
Editor
BASF says it will modify its logo to mark the company's 150th anniversary in 2015. The company's tagline will change as well. The new slogan “We create chemistry” will be introduced into the logo, replacing “The Chemical Company,” BASF says. “This change to the company's brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future,” the company says. “The new claim refers n...
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